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Telenor Easypaisa – Brining Pakistan’s Economy To An Upper Level

The services offered by EasyPaisa are based upon a bank-led model for all the branchless banking that is approved by Pakistan State Bank with the initiative to offer financial services other than the formal bank branches.

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It wasn’t long time ago when Pakistani bank account holders had to wait in long ques even for their basic banking needs. But after the introduction of ATM many of the banking transactions can be done without visiting banks. With the introduction of Telenor EasyPaisa day-to-day transactions are giving ease to the financial processes throughout in Pakistan and is serving almost each part of the society specifically the unbanked population. [Related]: Uses of Technology and Data Science by Telenor.

EasyPaisa a revolution in the industry:

EasyPaisa is considered as a revolution for Pakistan’s economy. The slogan of this brand “Badlay Zindagi Asaani Say” promises convenience and empowerment for every common man of Pakistan to carry out financial transactions. No matter wherever he/she resides in Pakistan and has a bank account or not. This project in incorporation with Tameer Micro Finance Bank has brought revolutionary changes in Pakistan’s economy.

EasyPaisa – A game changer:

EasyPaisa has proved itself to be a game changer for a type of environment where 12% of the adult population is served only and the rest of population faced problems of inefficient and insecure modes for transferring money, excessive and unfettered charges without any appropriate saving mechanisms. With the help of EasyPaisa people don’t have to wait any more for banks to reopen and go specifically to their branches for their payments.

Range of services offered with EasyPaisa:

EasyPaisa provides a whole new experience to its customers such as the utility bill payments, money transfer and customers don’t even have to own a mobile phone. All they need to do is to simply walk in to any of the EasyPaisa shop to pay their bills, send and receive money.

Being a part of the standard financial economy it helps customers to create opportunities to save for investment or hard times. It lets customers pay for the services more efficiently without any productivity loss and utilize advanced financial instruments in the near future.

EasyPaisa in-corporation with Tameer Microfinance Bank:

The services offered by EasyPaisa are based upon a bank-led model for all the branchless banking that is approved by Pakistan State Bank with the initiative to offer financial services other than the formal bank branches. Telenor has indeed worked on a number of ventures to strengthen the economy of Pakistan in multiple ways. [Jobs]: Jobs in Telenor!

Telenor Pakistan is serving as an agent to Tameer and offer such services through accredited retail merchants in the distribution network via cell phones for all the subscribers of Telenor. Being a major shareholder of Tameer Microfinance Bank – Telenor Pakistan empowers their amalgamation by supporting the venture. [News]: "AliPay Joins Telenor"

EasyPaisa bringing Pakistan’s economy to the next level:

The number of EasyPaisa shops have reached to a remarkable extension, just from 2,200 shops in 2009, today the number of outlets have reached to more than 15,500 all over Pakistan. With the availability at remote locations EasyPaisa has become a huge success. It has showed a steady growth and its monthly transaction volume has increased to more than double of its value.

The brand awareness is increasing day-by-day with increased market potential. The remittance flow is considered a strong factor to contribute towards better economy targeting the low income groups. Remittances are also valuable to balance economic activities of several regions by contributing to the availability of resources in under-development areas. [Services]: Telenor services in Gwadar.

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