Are you a small business owner struggling to know the key rules for turning your customer from a regular customer into a loyal customer? A loyal customer for a small business means a repeating business and a guaranteed running stream of revenue.
Related: How to Register a company in Pakistan.
There are several ways a business can transform the existing customers into loyal customers, winning their confidence and do repeated business with them. Some of the tried, tested and recognized ways are:
- Building customer loyalty should be an everyday approach. As a small business, you cannot expect a customer to think about doing repeated business with you if you do not remember them for a long time and only touch base near closure of the existing business deal. Each day with the existing customer should have a personal touch to make them feel home doing business with you. Green House Farming in Pakistan.
- When you are a small scale business or a business at the entry-level into any business domain, recognize people who trust you doing business with you. Reward-based loyalty programs are one way to encourage existing customers to come back to the same business. There are several ways a small business can formulate reward programs, offer discounts to an existing customer, referral discounts to both existing customers and the new customer who are referred by existing customers, etc.
- Be attentive, to positive feedback, negative feedback, criticism, etc. Whatever your existing customers have to say about the experience of working with you, not just listen to it but also tailor your next business move according to the customer feedback. It helps to build the confidence with the existing customers.The customer-centric solution should be a common approach to do business. Personalization is the key to having a customer feel the connection with your product or service as a small business setup. Doing so encourages the customers to keep the relationship alive on longer terms. There are several non-monetary ways to add a personal touch to doing business, such as sending birthday wishes, greetings, small giveaways, personalized email, etc.
Related: How to make at least 1000$ from your first month of eCommerce.
There is one key to targeting a small business success, and that is trying to the best at whatever level you are. As a small business, you are already limited to financial, human resources, etc., so the best way to doing business in a customer-centric way is to tailor the business experience according to customer’s feedback. This is the best way to creating an impression where the customer feels valued and little more than just being a customer to any business.
Customer reviews are critically important for small businesses as it can make or break the image of the business in the network. Not listening to a customer complaint results in spreading negative comments in the industry which is not healthy for small businesses. Word of mouth can bring plenty of new customers by spending very little in creating a personal bond with existing loyal customers. One has to wisely choose the right group of people and the right set of strategies to ensure business success.
Related: Top innovative ideas for doing small scale business in Pakistan
0 Comments:
Post a Comment